Sweat Your Way to Rewards

Live4Well Revolutionizes Wellness with Innovative "Exercise-to-Earn" Ecosystem

The past decade has witnessed a dramatic shift in consumer behavior, with online shopping further becoming the norm as accelerated by the pandemic. Reward programs have sprung up everywhere, incentivizing spending and fostering brand loyalty. And whether this model could be applied to other domain as well?

GYMetaverse, the innovative team behind the successful Live4Well Genesis NFT collection, is disrupting the rewards landscape with the launch of its upgraded VIV PASS program. This groundbreaking "move-to-earn" ecosystem incentivizes healthy habits, transforming sweat equity into tangible rewards. Live4Well envisions a positive feedback loop where exercise leads to better health, and better health leads to tangible benefits, realizing the concept of "health as wealth."

Pioneering the "Fitness Mileage" Concept: Earn Rewards for an Active Lifestyle

This inclusive program is open to users worldwide with zero barriers to entry. In just minutes, users can download the Live4Well mobile app and register for free access to the VIV Pass ecosystem. Initially, Sweat Points, the program's reward currency, can be earned through three primary avenues:

(1) Daily Exercise — Users accumulate points by tracking steps and calories burned, turning daily workouts into rewarding experiences.

(2) Competition Participation — Points are awarded for participating in designated sporting activities, simply by uploading proof of participation.

(3) Health & Fitness Spending — Users can upload receipts for eligible purchases in the designated sports and wellness categories to earn additional Sweat Points.

Live4Well makes the benefits of exercise immediately tangible, converting effort into visible rewards. Accumulated Sweat Points can be redeemed for a variety of prizes, including cash vouchers, fitness products, and exercise classes. The Live4Well app also empowers users to track their fitness data and participate in engaging challenges.

Creating a Global Sharing Economy: A triple win for Users, Businesses, and the Industry

Live4Well's vision extends beyond simply creating a health management platform. The "exercise-to-earn" concept fosters a mutually beneficial ecosystem:

(1) User Benefits — VIV PASS motivates individuals to adopt and maintain healthy exercise habits through a rewarding system.

(2) Business Advantages — The platform connects businesses with their target audience through community engagement and strategic partnerships, driving more effective product promotion.

(3) Industry Transformation — By creating a "move-to-earn" economy, Live4Well stimulates consumer spending, transforming calorie expenditure into a quantifiable reward unit. This innovative approach empowers businesses to generate revenue, expand operations, and seamlessly connect the virtual and physical worlds.

Since its inception, Live4Well's fitness alliance ecosystem has continued to expand. With ongoing optimization of its operational framework, the VIV PASS ecosystem provides easy access and a tiered membership system, fostering a comprehensive wellness mechanism which stimulates consumer engagement, and builds a thriving global sharing economy.

過去 10 年消費市場一直在演變，網購熱潮在疫情的推動下更成為大家的習慣，消費回贈平台也如雨後春筍般湧現。消費回贈的核心是以回贈鼓勵消費者養成持續購物的習慣，那麼同樣邏輯可否套用在其他領域之中呢？

最近GYMetaverse就打破消費回贈的傳統，繼早前所發行的 Live4Well Genesis NFT 獲得空前成功後，再宣布全面升級 VIV PASS，展示全新的運動獎賞生態聯盟概念，只要你願意「動起來、多流汗」便可以賺取積分，享受獎賞。

團隊希望把大家流出的每一顆汗水均變成可量化的價值，實現「運動換健康，健康換財富」的正向循環。

創建「運動里數、賺取獎賞」概念，奠定運動市場先驅位置

計畫涵蓋全球用戶，零門檻參與，用戶只需花不到三分鐘即可透過下載 Live4Well 手機 APP，免費登記進入 VIV Pass 生態。計畫初期開放以「鍛鍊、比賽和消費」三大方向換取積分（Sweat Point）：

每天鍛鍊：用戶可透過步行和消耗卡路里，邊鍛鍊身體，邊賺取積分。

每次比賽：用戶可透過上載指定體育活動的參與證明換取積分，不限賽事種類
和地區。

每筆消費：用戶可上載指定運動或健康領域的相關消費單據，然後經批准後換
取積分。

運動的好處往往需要時間的沉澱才能反映出來，Live4Well 則可以讓用戶的努力變成看得到的積分，累積一定數量的積分後，還可以參與到特定活動中換領獎賞，包括商用現金券、運動產品運動課程等。

此外，用戶還可透過 Live4Well 運動 APP 紀錄自己的運動健康數據，並參與不同的運動挑戰活動。

以「邊運動邊獎賞」概念創建全球化之共享經濟平台

Live4Well 的願景不但要創造一個健康管理平台，更希望透過「邊運動邊獎賞」的概念，打造出多贏局面：

1.⁠ ⁠用戶角度，透過 VIV PASS 運動獎賞計劃鼓勵非運動者建立良好的運動習慣。
2.⁠ ⁠商家角度，透過社群傳播和商業聯盟等有效方式協助商家有效地找到目標客
群，有效推廣產品。
3.⁠ ⁠產業角度，打造「邊運動邊獎賞」的商業生態來驅動消費者的購買慾望，令運動帶來的熱量消耗也成為一個回贈的數碼單位，繼而協助全球商戶可以藉此創造盈利和擴展業務，把虛擬和實體連成一線。

自成立以來，Live4Well 的運動聯盟生態系統持續擴張，在經營架構持續優化下，VIV Pass 生態將為用戶設置無障礙門檻並提供完善的會員制度階梯，努力營造大健康概念，提高消費慾望，共建全球化之共享經濟平台。